It is high time to understand why you really need a social media manager
Managing a company's social media presence isn't something you'd think about over dinner, but it was on my mind last night while my wife and I ate an early dinner at one of our favorite eat-as-much-as-you-can, cook-at-the-table restaurants. The restaurant is a huge barn with close to a hundred tables, which means they can seat 400 people at a time, which is just as well because it is really popular. The fact that around a quarter of the diners were "playing" with their smartphones prompted me to think about this topic. No one was on the phone, making or receiving calls. They were all on social media. Taking images of the food they were making and sharing them online, as well as the omnipresent "selfie," was a popular pastime. This was done by all of the diners at a table in some cases. This phenomena has been conveyed to me as a means of communicating with and sharing the experience with absent pals. That prompted me to consider why a company should mana